Passion. Purpose. Profit. Book - Sage x Clare
Passion. Purpose. Profit. Fiona Killackey - Sage x Clare
Passion. Purpose. Profit. Fiona Killackey - Sage x Clare
Passion. Purpose. Profit. Fiona Killackey - Sage x Clare
Passion. Purpose. Profit. Fiona Killackey - Sage x Clare
Passion. Purpose. Profit. Fiona Killackey - Sage x Clare

Passion. Purpose. Profit.

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Why we love? 

Ok, so disclaimer... We are in this book and the brilliant mind behind it, Fiona Killackey, is a friend. But, that just makes any recommendation to buy it and savour every word, all the more sincere. And sincere we are when we say, gee whiz where was this book when we started Sage x Clare?!

We've read many a biz book and have found they sit somewhere between intimidating and overwhelming or so light and fluffy that we're left none the wiser. This one is different... It's heartfelt, it's practical, it's got substance, it's real life, it's achievable, it's attainable, it's resourceful. It's the perfect book for anyone considering taking the leap into their own biz or for anyone that's already done it - even the most seasoned of biz owner. 

Even with years under our belt, this is a welcome resource that we'll return to over and over. Our only regret? That it wasn't written sooner...


It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business.

In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profit gives you a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.


240 Pages

Flexi Bound Book 

Dimensions 21 x 16 cms

Written by Fiona Killackey:

Fiona Killackey is the founder of My Daily Business Coach, which offers online education, business coaching, creative ideation and consulting.
Fiona's work is all about helping business owners (and their teams) structure their offerings, culture, systems and marketing in a way that reduces stress while increasing profit, purpose and passion. Her clients include Audible, Australia Post, Etsy and The Design Files. Prior to starting her business, Fiona was Head of Marketing at MIMCO (Country Road Group), and before that worked as Audience Engagement Manager at Portable Studios, where she consulted to brands such as Porsche.

Between 2009 and 2013 she lived in London, leading Open University's MBA program and working at Amazon UK, where she headed up the entire Kitchen & Home category (8 million products). Fiona is a regular speaker on the subjects of small business, brand, marketing and business structure.

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Reviewed by Megan V.
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Great, informative book - excited to get even deeper into it.

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Sage and Clare

Thank you so much for your lovely review Megan! We're delighted to hear you enjoyed the book and are excited to explore it further xx

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