Our Story
The lightbulb moment
Our journey began as it does for many university students studying Law. Naturally creative, as Phoebe approached the end of her studies, she wasn’t sure a career in Law was for her. She experimented with different creative industry roles including working as a stylist for Country Road. Then, one fateful holiday in India, in a market surrounded by colour, she stumbled across her passion for artisanal, hand made textiles and Sage x Clare was born.
Pinch me .... I'm dreaming.
Standing in that market in India, "2011 Phoebe" could never have imagined what Sage x Clare would become. From shoe-string beginnings, Phoebe would pack orders on the floor of her tiny apartment. Today, Sage x Clare operates a 3,000 square meter warehouse and has over 50 team members. The journey has felt more like a dream than a reality.
Designed in Melbourne, Crafted in India
We're dedicated to preserving and celebrating time-honoured handmade textile techniques. From hand screen printing to hand tufting, punch needling to hand weaving, we believe hand made textiles have an intangible quality that helps create a sense of home in any space.
"A lot of people will say that aesthetics are superficial and not all that important. Maybe they're right. But to me, the aesthetics of a space, the colours, textures, lighting and aromas all have a profound impact on my overall sense of wellbeing" - Phoebe Bell
We exist to fill homes with a whole lotta love.
Home... it's a place to be uniquely you. A place filled with treasures and keepsakes collected over a life well lived. Well worn books, art that inspires, artefacts from far off adventures and collectibles that are both priceless and worthless all at the same time. Home is having a sense of place, a sense of history, a sense of the human experience.
It is not uniform, cookie cutter or grey. It is unique, surprising and full of vibrancy. This is why we exist. To rally against a sea of sameness and step into the power and beauty of creating spaces that are as unique and interesting as the people who inhabit them.
Phoebe Bell, Founder and Creative Director of Sage x Clare.
Introducing SS'24
The Luna Collection
Discover the unchartered territory of Luna and find treasured keepsakes made to be cherished for years to come.
About Luna
Luna is inspired by travels abroad and reminds us that we are all searching for a place to belong in the world. It is the permission we give ourselves to take up space and fill our lives and homes with the things that bring us joy. Discover the unchartered territory of Luna and find treasured keepsakes made to be cherished for years to come.
Luna is more than just a collection; it's a unique celebration of freedom and self-expression. It's a tribute to our love for traditional textile techniques from around the world and the bohemian lifestyle of the nomad. Our diverse range showcases designs that are a testament to the art of Shibori dyeing techniques, African & Indian woodblock printing, and the intricate art of traditional weaving.
Tap into your inner vagabond and explore eclectic textiles, demonstrating hand elements such as screen-printing, tufting, and crochet. Luna is about taking the time to craft textiles with care, and the result is something truly special.
Each item is a memento of travels at home or abroad. The curves of the patterns represent the shadows of desert dunes and blooms. The rust tones and subtle pink hues reflect the patina of buildings from past eras. The deep blues of indigo and mauve conjure memories of magical dusk nights and dreamscapes.
Luna understands that home is a collection of memories shared with loved ones and a life lived with purpose. That’s why these keepsakes are not just for display but are designed to be used and enjoyed. Personalise your space and explore a treasure trove of practical yet beautiful items, each evoking the comforting feeling of returning home after a long journey abroad.
Sleep
Indulge in the softness of lush European flax linen. Made to soften more with love over time, our textiles are the backdrop for exotic designs inspired by faraway lands. The boho bedding delivers maximalist flair to your room in luscious botanicals and geometric patterns that pay tribute to the art of handicrafts.
Wear
Made to be thrown on, not thoughtfully planned out, our apparel ties your look together so you can focus on experiencing life to the fullest. Each spice tone and muted blue hue is carefully curated to layer together in a myriad of sunset shades. The casual and relaxed silhouettes make the perfect travel wardrobe for summer abroad.
Lounge
Lounge on Jaipur pinks and faded jean blues as you read about faraway lands. As you plan your next trip, sink into the soft touch of luscious velvet fabrications and marvel at geometric designs inspired by traditional Indonesian batik. Take your time to admire the thoughtful embroidery and tufted, textural details of maximalist interiors.
Dine
If you’re entertaining this summer, indulge in the artisanal details of our Dine range. Taste melon platters and spiced biscuits while admiring tableware inspired by soothing desert blooms and geometric designs. The botanical patterns of linen tablecloths unfurl effortlessly across a dining table, set with nostalgic, hand-crocheted placemats and coasters. Perfect for dinner party celebration with friends.
Kids & Baby
Fill your kiddie's room with worldly pieces that encourage adventure and imagination. Our kids and babies range was dreamed up for children who see the world as an exciting new place to explore. Stoke the fire of their imagination with playful, tactile textiles like luscious knit blankets and bedcovers in bright colours that inspire them to make-believe. Launching in Chapter Two.
Bathe
Like sunlight peeking through the fronds of a palm tree, Luna invites you to slow down and enjoy the little things in life. Light a candle as you soak in a moonlit bath filled with essential oils, surrounded by handpicked treasures made to be cherished. After the end-of-day rituals, step onto our lush, tufted bath mats and adorn yourself in the quiet luxury of a robe.
Chapter 1 - Look Book
Dive into our SS'24 Luna Collection (Chapter 1) by browsing our look book. Click here to view.
Chapter 2 of the collection will be available to our Wholesale & Trade customers closer to the launch date in mid-September.
Michelle is our amazing Wholesale Sales Manager... Michelle comes with an abundance of wisdom and sales experience and is your go-to gal for all things Sage x Clare!
Living on the Surfcoast, where the Otways meet the ocean, Michelle surfs, bakes and has recently rediscovered skateboarding!
Get in touch...
email: sales@sageandclare.com
phone: 0427758403
how we work
Collections
Sage x Clare launch two main collections per year - Autumn/Winter and Spring/Summer. Each of these collections are released in Chapters across the season, with additional capsules such as Easter, Mother's Day and High Summer/Holiday.
Our collections are 'limited edition', meaning that once they’re sold out, they are truly gone. This exclusivity adds to the allure of our brand, making each piece a cherished addition to our customers' homes.
However, we also understand the importance of timeless essentials. That's why we maintain a small core range of products, including our beloved Hayfolk linen and selected Nudie Rudie bath mats, which are designed to complement and enhance every seasonal collection.
Collections are released to our wonderful wholesale customers first, with our retail launch following days or weeks later. This gives our wholesale family the opportunity to 'launch with us' on the day of our retail release.
Chapters
To make our collections even more special, we introduce them across multiple chapters, ensuring a delightful injection of new pieces throughout the season.
Each chapter is a curation of product designed to complement and contrast, but with each chapter working beautifully from one to the next.
Chapter 1 is available to shop from the season collection wholesale launch day, with following chapters available to wish list until it's corresponding launch day.
Previews & Wish Lists
Each collection, our design team build wonderfully curated worlds and these worlds come to life through our stunning look books and campaign imagery... To soak in the essence of each collection, we give our wholesale partners a 'preview' period a few days before the collection becomes shoppable. During this time, wholesale customers have the ability to create a wish list... This is incredibly handy and makes launch day that much easier... You can wish list, add multiple units against styles and even see an order tally as you go.
Once the collection becomes live for purchasing, you can add the products from the available chapter directly from your wish list to your cart.
General Terms
Our wholesale customers are expected to spend a minimum order requirement per collection, as well as per year. Get in touch with Michelle to understand MOQ expectations.
Wholesale customers that fulfil the MOQ expectations gain postcode exclusivity. This means if a stockist is meeting the required MOQ in a post code, Sage x Clare will not supply a secondary store in the same postcode for the same product lines.
Interested in becoming a stockist?
Click here to link to our Wholesale Account Request form.