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Business to Brand

$39.00 AUD
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Blurb

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.

Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.

From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.

About the Author

Fiona Killackey is an award-winning author, business coach, podcast host, speaker and journalist. She is the founder of My Daily Business (mydailybusiness.com), a consultancy that helps small business owners (and their teams) understand, create, analyse and improve their marketing, brand, content, systems and overall business strategies. She has more than two decades of experience working with large and small brands across many industries, including retailers, designers, fashion labels and online publications.

Composition + Dimensions

256 pages

Flexi Bound Cover

Dimensions 16 x 2.54 x 21.08 cm

Shipping + Returns
Australian (domestic) shipping:
  • We offer free standard shipping for orders over $100 AUD.
  • $10 standard flat rate shipping for orders under $100 AUD.
  • $15 express shipping.
International shipping:
  • New Zealand: we offer free DHL shipping for orders over $200 NZD.
  • New Zealand: shipping with DHL is $25 for orders under $200 NZD.
  • North America: shipping with DHL is $39 for all orders.
  • Europe + United Kingdom:  shipping with DHL is $49 for all orders.
  • Rest of world: shipping with DHL is $59 for all orders.

Dispatch times for standard delivery are usually 2-5 business days from order placement and 1-2 business days for express delivery. 

Please note: import duties, taxes and charges are not included in the item price or shipping charges. These charges are the buyer's responsibility. 

Returns:
  • Full priced items are eligible for Australian (domestic) returns within 15 days of the shipping date from our warehouse. For international orders, returns are accepted within 30 days of the shipping date from our warehouse.
  • Once you submit your return, please ensure you post within 14 days or your return request will expire. 
  • For Australian (domestic) returns, full priced items are eligible for exchange, gift card or refund (refunds are processed minus shipping cost).
  • For international returns, full priced items are eligible for gift card or refund. Exchange is not available for international returns.
  • For international returns, please choose carefully as you will need to cover the cost of return shipping regardless of whether you are seeking a refund or store credit.
  • Please lodge your return here
  • Sale items are final sale and ineligible for return. 
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