Our Story

Both shopaholics and globe trekkers, it’s easy to see how a fateful Christmas in India captivated their hearts. Taken in by the energetic streets, riotous colours and artisanal products, Sage x Clare was born.

Husband and wife duo, Chris and Phoebe, had always been passionate about colour, texture and the sense that some objects have real heart. This became the crux of Sage x Clare and they started it with the aim of offering fellow interior lovers a place where they could find treasures that are handmade, bohemian, soulful and eclectic. Sister line PLAY by Sage x Clare was also launched, boasting a colourful and energetic array of homewares at affordable prices. Dispensing with formality, the diffusion line celebrates our signature laid-back boho look to encourage playful interior spaces in every home.

Phoebe and Chris have spent extensive time overseas working side-by-side with weavers, embroiderers, and screen printers (to name a few!) to bring Sage x Clare designs to life. 

“There is a mutual learning that occurs between us and our artisans - they teach us their lifelong trade and we teach them how these traditional techniques can also lend themselves to modern design. It’s the perfect match!”

With Phoebe overseeing the business and Chris recently joining to provide much-needed support, they also have a team of magic-makers who keep Sage x Clare running. 

“Every day we aim to delight and inspire our customers… But most of all, we want to take you on a journey.”