161A Heidelberg Rd,

Northcote VIC 3070

By appointment

Mon-Fri, 10am-5pm

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Free People

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I’ve been meaning to write about Free People’s catalogues and lookbooks for some time now. They combine ‘street’ photography with ‘believable’ styling to create a look that reminds me of the sorta girl you admire on the street for her nonchalant yet stylish look. Of course, it kind of helps having Freja Beha Erichsen modelling as ‘that’ girl. Or Jess Hart…