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Journal

In Love With Boucherouite


To call a boucherouite a rug is a wild understatement! ‘Artisanal masterpiece’ or ‘work of art’ are more the terms that come to mind… These one-of-a-kind masterpieces are specific to the rural Berber tribes of Morocco and are made by hand using recycled remnants of fabric. Aside from the obvious lessons we can learn here…

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To call a boucherouite a rug is a wild understatement! ‘Artisanal masterpiece’ or ‘work of art’ are more the terms that come to mind…

These one-of-a-kind masterpieces are specific to the rural Berber tribes of Morocco and are made by hand using recycled remnants of fabric. Aside from the obvious lessons we can learn here in resourcefulness and recycling, perhaps the most magical lesson to be learned is the beauty of free expression. The pattern, style and colours are at the whim of the weaver! Ranging from sublimely subdued to inspiringly vibrant, each boucherouite is as striking as the next and charmingly imperfect. A masterclass in liberation from the moulds of perfection!

Use your boucherouite to add playfulness to your space – whether it be as a floor covering, wall hanging or decorative bedcover. We’ve curated the most magical collection of boucherouites, with more becoming available every week. Shop the look here!

Images via Pinterest and Sage and Clare

 

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