Marketing & PR Manager

JOB TITLE: MARKETING & PR MANAGER

JOB TYPE: FULL TIME

LOCATION: 20 CORPORATE BLVD, BAYSWATER, VIC

REPORTS TO: OPERATIONS MANAGER

 

JOB SUMMARY

The role of the Marketing & PR Manager is primarily to develop and administer Sage x Clare’s marketing and public relations strategy across the retail and wholesale business. They will manage the marketing team & partner with internal creative team, along with manage external agency relationships (as needed) to deliver the complete marketing & PR mix to drive business objectives.  Responsible for managing our company image in a cohesive way to achieve marketing goals as well as ensuring high levels of web traffic and customer engagement.

KEY DUTIES & RESPONSIBILITIES

  • Develop, execute and maintain the annual marketing & PR strategy including content, advertising, communications, collection launches and social media to grow the brand; this includes calendar, budget, campaign & activity objective and tactics to grow the business
  • Prepare & manage monthly, quarterly and annual marketing & PR budget that promote higher profitability and market competitiveness
  • Conduct competitive research and analyse market trends to identify new opportunities and challenges
  • Setting, monitoring and reporting on marketing team goals
  • Assess performance of advertising campaigns and events
  • Partner closely with & brief Creative team
  • Responsible for branding, marketing & PR activities in the business as detailed

Branding:

  • Gather feedback from retail & wholesale sales and analyse customer behaviour to define brand positioning
  • Crafting & executing our differentiation strategy
  • Direct & monitor brand message and tone guidelines to ensure it is consistent across all communication channels (including terminology, slogans, etc)
  • Create and brief branding, positioning and pricing strategies
  • Ensure brand message is strong & consistent across all communication channels and marketing efforts
  • Monitor competition (acquisitions, new products, pricing changes, market perception)
  • Monitor company brand and build brand awareness across all communication channels
  • Other duties as assigned by Management

 Marketing:

  • Strategy & Planning
    • Identify opportunities to reach new market segments and expand market share
    • Drive and implement content management strategies across all retail & wholesale communication channels, championing our brand voice and ensuring brand is represented appropriately
    • Ability to develop, translate and leverage strategic messages for marketing communications tactics
  • Channels
    • Develop & manage retail and wholesale content calendar, delegate tasks to team and ensure deadlines are met across all channels including:
      • Social media (includes posts, IGTV, Reels, etc)
      • Website copy & content
      • EDMs
      • Journal
      • Facebook Ads
      • Any other required business content
    • Oversee the planning, implementing, analysing and managing the social media strategy developed by the Content Creator role, including:
      • Approve social media strategy & plan
      • Review & approve social media content calendar (posts, story, IGTV, etc)
      • Review & approve imagery & copy to ensure they are aligned with the brand, feed and business calendar
      • Ensure social media strategy is executed timely and in line with business calendar and brand
      • Analyse engagement results and adjust activities and posts as necessary
      • Oversee brand social media accounts design (e.g. Facebook timeline cover, profile pictures, journal layout, etc.)
      • Required to be up-to-date with the latest digital technologies and social media trends, design tools and applications
      • Need to display in-depth knowledge and understanding of social media platforms (instagram, Facebook, Pinterest, etc) & how to create authentic engagement in each platform
  • Communications
    • Edit, proofread and improve all visual and copy content from team members across all channels
    • Work closely with creative team to ensure all content and communication is innovative, engaging and brand consistent
    • Requires strong editing and conceptual skills
  • Analytics
    • Monitor, analyse & optimise content and web traffic, considering SEO and Google Analytics
    • Provide insights via analytics reporting measuring performance of all content and channels, making recommendations to drive business to meet objectives
    • Receive customer feedback & generate ideas to increase customer engagement
    • Requires solid knowledge of SEO, keyword search, web analytics and Google Adwords
  • Other duties as assigned by Management

 Public Relations:

  • Coordinate all PR activities
  • Develop media relations strategy seeking high-level placements in print, broadcast and online media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Build relationships with thought leaders to grow industry awareness
  • Manage media inquiries and interview requests
  • Direct content creation for press releases, byline articles and keynote presentations
  • Monitor, analyse and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Plan & execute influencer strategy aligning with key brand campaigns and collection launches to engage followers and highlight our products & brand
  • Manage key agency partnerships
  • Suggest and implement new features to develop brand awareness, such as promotions and competitions
  • Other duties as assigned by Management

 KEY COMPETENCIES & SKILLS REQUIRED:

  • Demonstrated Initiative & Flexibility
    • Be a highly motivated, self-starter with superior time-management skills and the ability to multi-task in a fast-paced environment
    • Meticulous attention to detail
    • Positive & can-do attitude with a relentless drive towards quality and consistency
    • Must be well organised, resourceful and proactive with a strong work ethic
    • Requires a self-starter mindset with a hands-on, creative, highly credible approach
    • Meet tight deadlines, understanding and respecting the workflow and time of the entire marketing and creative team with ability to be flexible if project calendar changes
    • Ability to work under pressure to meet deadlines
  • Dealing with Ambiguity
    • You’re comfortable with changing & competing priorities of a small & growing business, you understand that your flexibility will help you develop and grow along with the business
    • Problem-solver, clear vision
  • Team Focused
    • Inspiring, creative and positive team leader with experience setting & prioritising goals
    • Build sustainable relationships of trust with colleagues through open and interactive communication, ability to respectfully work with diverse teams and personality types
  • Creatively Driven
    • Demonstrated ability to think creatively & act decisively with an analytical mind
    • Passionate about driving brand engagement
  • Strong Business Acumen
    • Maintain a thorough understanding of our products, offerings & business processes
    • Need a keen understanding of marketing, public relations, social media and the digital realm
    • Commercially focused with sound business acumen
    • Strong project management, highly organised and detail oriented
  • Excellent Communication Skills
    • Ability to clearly & effectively present to internal stakeholders and team and external partners
    • Strong and clear verbal, written & listening skills
    • Interpersonal communication skills drive positive relationships & partnerships
    • Keen ability to solve problems and overcome obstacles
    • Be able to express the company’s views creatively using our tone of voice

 EXPERIENCE REQUIRED:

  • BA in Marketing, Advertising or related discipline
  • 5-7 years relevant work experience, preferably in a related industry
  • Team management experience required
  • Proven work experience in public relations required
  • Platform Experience Required:
    • Instagram/Facebook
    • Google Analytics
  • Platform Experience highly preferred:
    • Mac user
    • Shopify
    • Klaviyo
  • Experience developing & implementing strategic marketing plans and analysing results
  • Proven track record designing and executing successful public relations campaigns at both a local and national and possibly international level
  • Strong relationships with both local and national business and industry media outlets
  • Expertise in social media platforms including blogs, instagram, Facebook
  • Hands on experience with SEO and web traffic metrics

 GENERAL DUTIES & RESPONSIBILITIES FOR ALL SAGE X CLARE TEAM MEMBERS:

  • Participate in bi-annual stock takes on all products in the warehouse
  • Assist with warehouse sales, including working weekends where required, bump in and bump out
  • Assist team with maintaining general tidiness of warehouse and office areas
  • Assist with unloading, counting and stocking items in warehouse
  • During high volume times, as directed by management (online sales, collection release, pre-order arrivals, etc), assist with packing orders in the warehouse.
    • Pick items according to the Order form
    • Inspect items to ensure they’re not damaged or faulty and adjust inventory accordingly
    • Pack item according to specified packing guidelines
    • Ship and fulfil customer orders in Inventory system, inputting appropriate tracking numbers and links
  • Assist with seasonal events including trade show bump in and bump out, as needed
  • Work trade shows where required including weekends and interstate, as needed
  • Engage on Sage x Clare social media posts with comments and likes
  • Assist with photoshoot production, coordination and style assist duties where required