Marketing Manager







The role of the Marketing Manager is primarily to develop and administer Sage x Clare’s marketing strategy across the retail and wholesale business with a focus on digital marketing. They will manage the marketing team & partner with internal creative team, along with manage external agency relationships (as needed) to deliver the complete marketing mix to drive business objectives.  Responsible for managing our company image in a cohesive way to achieve marketing goals as well as ensuring high levels of web traffic and customer engagement. Experience with data analytics and PR highly desired, but not required. 


  • Develop, execute and maintain the annual marketing strategy including content, advertising, communications and social media to grow the brand; this includes calendar, budget, campaign & activity objective and tactics to grow the business
  • Prepare & manage monthly, quarterly and annual marketing budget that promote higher profitability and market competitiveness
  • Conduct competitive research and analyse market trends to identify new opportunities and challenges
  • Setting, monitoring and reporting on marketing team goals
  • Assess performance of advertising campaigns and events
  • Partner closely with, and brief Creative team 


  • Gather feedback from retail & wholesale sales and analyse customer behaviour to define brand positioning, crafting & execute our differentiation strategy
  • Direct & monitor brand message and tone guidelines to ensure it is consistent across all communication channels
  • Ensure brand message is strong, clear & consistent across all communication channels and marketing efforts
  • Other duties as assigned by Management


  • Strategy & Planning
    • Identify opportunities to reach new market segments and expand market share
    • Drive and implement content management strategies across all retail & wholesale communication channels, championing our brand voice and ensuring brand is represented appropriately
    • Ability to develop, translate and leverage strategic messages for marketing communications tactics
  • Channels
    • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them 
    • Develop & manage retail and wholesale content calendar, delegate tasks to team and ensure deadlines are met across all channels including:
      • Social media (includes posts, IGTV, Reels, etc)
      • Website copy & content
      • EDMs
      • Journal
      • Facebook Ads
      • Any other required business content
    • Oversee the planning, implementing, analysing and managing the social media strategy developed by the marketing team, including:
      • Approve social media strategy & plan, ensuring it is executed timely and in line with business calendar and brand
      • Review & approve social media content calendar (feed, stories, reels, IGTV, etc)
      • Review & approve feed imagery & copy to ensure they are aligned with the brand &and business calendar
      • Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures, journal layout, etc.)
      • Required to be up-to-date with the latest digital technologies and social media trends, design tools and applications
      • Need to display in-depth knowledge and understanding of social media platforms (instagram, Facebook, Pinterest, etc) & how to create authentic engagement in each platform
  • Communication
    • Edit, proofread and improve all visual and copy content from team members across all channels
    • Work closely with creative team to ensure all content and communication is innovative, engaging and brand consistent
    • Requires strong editing and conceptual skills
  • Analytics
    • Monitor, analyse & optimise content and web traffic, considering SEO and Google Analytics
    • Provide insights via analytics reporting measuring performance of content and channels, making recommendations to drive business to meet objectives
    • Receive customer feedback & generate ideas to increase customer engagement
  • Other duties as assigned by Management

Public Relations:

  • Develop media relations strategy seeking high-level placements in print, broadcast and online media 
  • Manage media inquiries and interview requests
  • Direct content creation for press releases, byline articles and keynote presentations
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
  • Plan & execute influencer strategy aligning with key brand campaigns and collection launches to engage followers and highlight our products & brand
  • Manage key agency partnerships
  • Suggest and implement new features to develop brand awareness, such as promotions and competitions
  • Other duties as assigned by Management


  • Demonstrated Initiative & Flexibility
    • Be a highly motivated, self-starter with superior time-management skills and the ability to multi-task in a fast-paced environment
    • Positive & can-do attitude with a relentless drive towards quality and consistency
    • Must be well organised, resourceful and proactive with a strong work ethic
    • Requires a self-starter mindset with a hands-on, creative, highly credible approach
    • Meet tight deadlines, understanding and respecting the workflow and time of the entire marketing and creative team with ability to be flexible if project calendar changes
    • Ability to work under pressure to meet deadlines
  • Dealing with Ambiguity
    • Comfortable with changing & competing priorities of a small & growing business, you understand that your flexibility will help you develop and grow along with the business
    • Problem-solver, clear vision 
  • Team Focused
    • Inspiring, creative and positive team leader with experience setting & prioritising goals
    • Build sustainable relationships of trust with colleagues through open and interactive communication, ability to respectfully work with diverse teams and personality types
  • Creatively Driven
    • Demonstrated ability to think creatively & act decisively with an analytical mind
    • Passionate about driving brand engagement
  • Strong Business Acumen
    • Maintain a thorough understanding of our products, offerings & business processes 
    • Need a keen understanding of marketing, social media and the digital realm 
    • Commercially focused with sound business acumen 
    • Demonstrated project management & planning experience
  • Excellent Communication Skills
    • Ability to clearly & effectively present to internal stakeholders, and team and external partners
    • Strong and clear verbal, written & listening skills
    • Interpersonal communication skills drive positive relationships & partnerships 
    • Keen ability to solve problems and overcome obstacles
    • Be able to express the company’s views creatively using our tone of voice


  • BA in Marketing, Advertising or related discipline 
  • 4-6 years relevant work experience, preferably in a related industry with demonstrated experience in digital marketing
  • Team management experience highly desired
  • Platform Experience Required: Instagram/Facebook
  • Platform Experience highly preferred:
    • Mac user
    • Shopify
    • Klaviyo
    • Google Analytics
  • Experience developing & implementing strategic marketing plans and analysing results
  • Hands on experience with SEO and web traffic metrics highly desired


  • Participate in bi-annual stock takes on all products in the warehouse
  • Assist with warehouse sales, including working weekends where required, bump in and bump out 
  • Assist team with maintaining general tidiness of warehouse and office areas 
  • Assist with unloading, counting and stocking items in warehouse
  • During high volume times, as directed by management (online sales, collection release, pre-order arrivals, etc), assist with packing orders in the warehouse.
    • Pick items according to the Order form
    • Inspect items to ensure they’re not damaged or faulty and adjust inventory accordingly
    • Pack item according to specified packing guidelines
    • Ship and fulfil customer orders in Inventory system, inputting appropriate tracking numbers and links 
  • Assist with seasonal events including trade show bump in and bump out, as needed
  • Work trade shows where required including weekends and interstate, as needed
  • Engage on Sage x Clare social media posts with comments and likes 
  • Assist with photoshoot production, coordination and style assist duties where required